Birthday Recognition from Loyalty Programs

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So I’m used to getting the usual Happy Birthday emails from restaurants and retailers who have that information, but when the email from Miles & Smiles popped into my inbox, I took notice!

Then I was curious what other programs might do.

MyPoints offered 750 extra points for a $5+ purchase in the next two weeks at a select retailer.

Kimpton In Touch was the best — they offered 20% off a stay Thursday through Sunday during my birthday month, 2 free glasses of sparkling wine + dessert in their restaurant, and a surprise gift.

MyCokeRewards said hi and reminded me to use my existing points to treat myself. Ha!

Airtran emailed me 5 days after my birthday (although I’m guessing it was probably Hurricane Sandy impacted so can’t fault them) offering me double A+ credits on my next flight taken by January 31. Not bad!

And while these things aren’t big deal, I’m a little surprised my main airlines don’t have some kind of automatic email recognition even if it’s not offering a discount. Seems like a missed opportunity to position themselves as part of a fun birthday experience (like Kimpton and Miles & Smiles did).

I’m interested to know what travel-related birthday offers others have had!


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Living for the little (and big things) that make life so fun, especially mistake deals and crazy last minute weekend mileage runs across the world.


  1. DaninSTL

    November 8, 2012 at 6:26 pm

    Red robin will give you free food on your birthday as will many restaurants. 🙂

    • Jeanne

      November 9, 2012 at 7:12 am

      Red Robin is a straight up free hamburger, no other purchase, right? Noodles & Co does straight up free too, so it’s been my birthday lunch each year (there’s one near my job)

      • Keri

        November 9, 2012 at 9:48 am

        Ruby Tuesday also offers a straight up free hamburger :), The Prime Rib a free cocktail. The buy one get one deals, like Zoe’s Kitchen, aren’t quite as exciting.

  2. DaninSTL

    November 9, 2012 at 9:50 am

    I think your right on red robin no addl purchase required while many restaurants do the bogo deal. Nothing like free food on your birthday. The funny part is that I don’t share my real DOB with people like that so I can avoid identity theft so I’ll get the “happy birthday” emails at odd times of year.

  3. Rachel

    November 9, 2012 at 4:39 pm

    Marriott gave me a free elite night credit for my birthday this year. I don’t recall getting them in the past though.

    • Keri

      November 9, 2012 at 6:28 pm

      Oh wow. That’s pretty awesome! Are you a higher status with them this year compared to previous years?

      • Rachel

        November 9, 2012 at 7:52 pm

        No, I dropped status and am now just a member. The birthday gift put me to a whopping nine nights this year.

  4. PointsObsession

    November 18, 2012 at 12:27 pm

    2,000 miles from Virgin Atlantic!

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