Birthday Recognition from Loyalty Programs

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So I’m used to getting the usual Happy Birthday emails from restaurants and retailers who have that information, but when the email from Miles & Smiles popped into my inbox, I took notice!

Then I was curious what other programs might do.

MyPoints offered 750 extra points for a $5+ purchase in the next two weeks at a select retailer.

Kimpton In Touch was the best — they offered 20% off a stay Thursday through Sunday during my birthday month, 2 free glasses of sparkling wine + dessert in their restaurant, and a surprise gift.

MyCokeRewards said hi and reminded me to use my existing points to treat myself. Ha!

Airtran emailed me 5 days after my birthday (although I’m guessing it was probably Hurricane Sandy impacted so can’t fault them) offering me double A+ credits on my next flight taken by January 31. Not bad!

And while these things aren’t big deal, I’m a little surprised my main airlines don’t have some kind of automatic email recognition even if it’s not offering a discount. Seems like a missed opportunity to position themselves as part of a fun birthday experience (like Kimpton and Miles & Smiles did).

I’m interested to know what travel-related birthday offers others have had!


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Living for the little (and big things) that make life so fun, especially mistake deals and crazy last minute weekend mileage runs across the world.


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