Wine Mistake Fare? $30 Bottle of Cab for $.55 at Safeway

a price tags on a shelf

I think I just found my first wine mistake deal? I was perusing the wine aisle tonight and saw a bottle of 2010 Cabernet Sauvignon from Ferrari Carano on sale. For $.39.  With an original price tag of $.55. This had to be a mistake, it’s usually $25-40.

a price tags on a shelf

I took it up to the register and it actually rang up for $.55, on sale for $.39. I quickly ran back and got the rest of the bottles.

Then I went to several other Safeways in my area (outside DC). One had the same $.55 price tag, another had it for $40, another didn’t carry it all. So your results may vary.

a price tags on a shelf

Ferrari Carano is one of our favorite Dry Creek wineries, so if you like Napa reds, it’s worth checking out. And even if you’re not a huge fan, it makes a nice gift. 🙂

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26 Comments

  1. Which Safeways did you do to? I’m headed up to NoVa from the Valley and will hit up some Safeways but don’t want to go to ones you’ve been to. You can privately email me if you want to.

  2. I’d value that wine at 55c anyways 🙂

    Well not really, but I went there two years ago and everything was bad: the wine, the people, the “opulent” faux chateau. If you happen to be in Dry Creek, go to Truett Hurst or Unti or Dry Creek Vineyard for a much for “authentic” experience.

    1. I’m a fan of Truett Hurst but also a fan of a lot of Ferrari’s wines. When I went there, the chateau worried me, but I enjoyed the visit. If you see any .55c bottles, I’ll trade you a Truett Hurst for a dozen 😉

  3. Blast! What a deal! Love me some Ferrari-Carano. Wish we had some Safeway’s around here, I’d be on the hunt! Great find!

  4. Dry Creek Valley and Ferrari Carano are located in Sonoma county. I personally think all the Cabs from the Dry Creek and Alexander Valley rival the pricey ones from the Napa appellations. Cheers!

  5. We have Dominick’s here in Illinois, same as Safeway. Found 2011 Vintage on the shelf for $25.89, but none of the 2010.

    Did get a $100 MasterCard GC (activation fee $5.95) and the $10.00 coupon good on my next visit.

  6. One has to wonder about the STAFF in that store. Any half-thinking fool out to question any bottle being sold for $0.55 as ask a manager to investigate. That the shelf tag agreed with your ring-up is no surprise; the use the same in-store database. Are you proud of yourself? There are several ways to consider this; some are honest and some are not. I could not do what you have done – and sleep well. Frankly, shame on you. No, your stunt is not illegal and you are not risking anything except your personal integrity. Apparently, there is not much to risk. Slime Ball is my thought.

    1. I actually first took a bottle up to the register and asked them to do a price check, telling them I thought it had been mislabeled and showing them the picture of sale tag I’d taken with my phone. The cashier then called the manager over to discuss it. The manager said that they don’t print the price tags, they’re shipped from corporate, so that was the price and it was probably a promo. Having first alerted them to what I thought was an error before I even tried to buy it, I do not feel any guilt. It might be a promo, I just thought it was more fun to call it a “mistake fare” 🙂

      1. At some grocery stores (like Harris Teeter, not sure about Safeway), if the price rings up incorrectly you get the item for free, even if the shelf tag is expired. Of course they don’t let you run back and clear the shelf, but I usually only get free boxes of cereal that way. I don’t seek it out by checking all the tags, but I go to the grocery store several times per week and only buy a handful of items so it’s easy to pay attention to make sure they ring up correctly.

    2. WOW – a little harsh IMHO. To be honest, staff in stores aren’t paid to think, just to work. They themselves may be laughing at corporate’s stupidity. The chain could be clearing everything out in a fire sale to make room for more expensive wine.

      1. The other grocery store brand here sometimes has wine for $0.05 as a promo along with a specified purchase. I always seem to be out of town when they do it!

  7. I went to my local Safeway today and bought one bottle for $.41 cents!! They had to adjust the price though with the manager’s approval.

  8. Swung by my local Dallas area store this morning on way to work but it was $19. Bummer for me, but great find for you!

  9. It is a mistake and you took advantage of it. One bottle, shame on them. “As many bottles as you could get your hands on,” shame on you.

  10. Wine run! And I though scoring 6 bottles of French, Italian and Australian vino from Naked Wines for less than $15 was a deal. Oh, I wuz so robbed….

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