Wine Mistake Fare? $30 Bottle of Cab for $.55 at Safeway

By  | 

I think I just found my first wine mistake deal? I was perusing the wine aisle tonight and saw a bottle of 2010 Cabernet Sauvignon from Ferrari Carano on sale. For $.39.  With an original price tag of $.55. This had to be a mistake, it’s usually $25-40.

Safeway Ferrari Carano mistake price

I took it up to the register and it actually rang up for $.55, on sale for $.39. I quickly ran back and got the rest of the bottles.

Then I went to several other Safeways in my area (outside DC). One had the same $.55 price tag, another had it for $40, another didn’t carry it all. So your results may vary.

Safeway Ferrari Carano normal price

Ferrari Carano is one of our favorite Dry Creek wineries, so if you like Napa reds, it’s worth checking out. And even if you’re not a huge fan, it makes a nice gift. 🙂


What did you think of this post? Give us a +1 above or leave a comment! And don’t miss out on any of Jeanne & Keri’s adventures and tips. You can now subscribe via E-Mail or RSS Feed and follow us on twitter and Facebook.

Sometimes when you comment, it goes to a blank page and looks like it doesn’t post. It actually does, I promise!


Full Disclosure: I may receive affiliate credit from links in this post or on this site which will help fund my travels. Thank you for your support!

Related Posts:

Living for the little (and big things) that make life so fun, especially mistake deals and crazy last minute weekend mileage runs across the world.


  1. Jane S

    November 7, 2013 at 2:53 am

    Which Safeways did you do to? I’m headed up to NoVa from the Valley and will hit up some Safeways but don’t want to go to ones you’ve been to. You can privately email me if you want to.

  2. Food Wine and Miles

    November 7, 2013 at 2:59 am

    I scored a 13 cent watermelon at the grocery store this summer. But that’s nothing compared to this!

  3. JD

    November 7, 2013 at 3:12 am

    I’d value that wine at 55c anyways 🙂

    Well not really, but I went there two years ago and everything was bad: the wine, the people, the “opulent” faux chateau. If you happen to be in Dry Creek, go to Truett Hurst or Unti or Dry Creek Vineyard for a much for “authentic” experience.

    • Jeanne Marie Hoffman

      November 7, 2013 at 3:25 am

      I’m a fan of Truett Hurst but also a fan of a lot of Ferrari’s wines. When I went there, the chateau worried me, but I enjoyed the visit. If you see any .55c bottles, I’ll trade you a Truett Hurst for a dozen 😉

      • JD

        November 7, 2013 at 3:26 am

        fair enough 🙂

        • Jeanne Marie Hoffman

          November 7, 2013 at 3:30 am

          Have you tried Mazzocco’s Zins? If you like DCV’s, you might like them.

          • JD

            November 7, 2013 at 5:55 pm

            I have not, actually I don’t even recognize the label. I’ll keep an eye out, thanks!

          • Jeanne Marie Hoffman

            November 8, 2013 at 1:55 pm

            No problem! Let me know what you think!

  4. Jeremy Wight

    November 7, 2013 at 3:29 am

    Blast! What a deal! Love me some Ferrari-Carano. Wish we had some Safeway’s around here, I’d be on the hunt! Great find!

  5. SonomaWine

    November 7, 2013 at 3:40 am

    Dry Creek Valley and Ferrari Carano are located in Sonoma county. I personally think all the Cabs from the Dry Creek and Alexander Valley rival the pricey ones from the Napa appellations. Cheers!

    • Jeanne Marie Hoffman

      November 7, 2013 at 2:34 pm

      I’m a huge fan of zins from that area 😀

  6. Andy O.

    November 7, 2013 at 3:45 am

    Nothing in San Rafael, CA. Soundalike a great deal if you are lucky. Make sure to get the case discount. Haha

    • Keri Anderson

      November 7, 2013 at 4:20 am

      I sure did! $.35 a bottle!!

  7. feelgood

    November 7, 2013 at 6:44 am

    We have Dominick’s here in Illinois, same as Safeway. Found 2011 Vintage on the shelf for $25.89, but none of the 2010.

    Did get a $100 MasterCard GC (activation fee $5.95) and the $10.00 coupon good on my next visit.

  8. No Fly Zone

    November 7, 2013 at 6:48 am

    One has to wonder about the STAFF in that store. Any half-thinking fool out to question any bottle being sold for $0.55 as ask a manager to investigate. That the shelf tag agreed with your ring-up is no surprise; the use the same in-store database. Are you proud of yourself? There are several ways to consider this; some are honest and some are not. I could not do what you have done – and sleep well. Frankly, shame on you. No, your stunt is not illegal and you are not risking anything except your personal integrity. Apparently, there is not much to risk. Slime Ball is my thought.

    • Keri Anderson

      November 7, 2013 at 12:34 pm

      I actually first took a bottle up to the register and asked them to do a price check, telling them I thought it had been mislabeled and showing them the picture of sale tag I’d taken with my phone. The cashier then called the manager over to discuss it. The manager said that they don’t print the price tags, they’re shipped from corporate, so that was the price and it was probably a promo. Having first alerted them to what I thought was an error before I even tried to buy it, I do not feel any guilt. It might be a promo, I just thought it was more fun to call it a “mistake fare” 🙂

      • Rachel

        November 7, 2013 at 3:51 pm

        At some grocery stores (like Harris Teeter, not sure about Safeway), if the price rings up incorrectly you get the item for free, even if the shelf tag is expired. Of course they don’t let you run back and clear the shelf, but I usually only get free boxes of cereal that way. I don’t seek it out by checking all the tags, but I go to the grocery store several times per week and only buy a handful of items so it’s easy to pay attention to make sure they ring up correctly.

    • Jane S

      November 7, 2013 at 4:07 pm

      WOW – a little harsh IMHO. To be honest, staff in stores aren’t paid to think, just to work. They themselves may be laughing at corporate’s stupidity. The chain could be clearing everything out in a fire sale to make room for more expensive wine.

      • Jeanne Marie Hoffman

        November 8, 2013 at 1:56 pm

        The other grocery store brand here sometimes has wine for $0.05 as a promo along with a specified purchase. I always seem to be out of town when they do it!

  9. heidi

    November 7, 2013 at 1:15 pm

    too bad there is no safeways here in Ma 🙁

  10. Rick Anderson

    November 7, 2013 at 3:55 pm

    Great blog…. I will now be more alert to this stuff.

  11. karung99

    November 7, 2013 at 4:26 pm

    It is a great mistake price and I enjoy this wine. Time to visit my local Safeways this AM 🙂

  12. Gretchen

    November 7, 2013 at 7:56 pm

    I went to my local Safeway today and bought one bottle for $.41 cents!! They had to adjust the price though with the manager’s approval.

  13. Matt B

    November 7, 2013 at 9:47 pm

    Swung by my local Dallas area store this morning on way to work but it was $19. Bummer for me, but great find for you!

  14. Michael

    December 6, 2013 at 2:13 am

    It is a mistake and you took advantage of it. One bottle, shame on them. “As many bottles as you could get your hands on,” shame on you.

  15. Alohadavekennedy

    December 27, 2013 at 8:20 pm

    Wine run! And I though scoring 6 bottles of French, Italian and Australian vino from Naked Wines for less than $15 was a deal. Oh, I wuz so robbed….

Leave a Reply

Your email address will not be published. Required fields are marked *