IHG Launches A New “Wellness” Brand: EVEN Hotels
I just got an email in my inbox announcing the launch of a new IHG hotel chain — Even Hotels.
The main features seem to be appealing workout spaces — the hotel gym and having enough space in your room — and the use of natural and therapeutic amenities and scents, like eucalyptus linens.
Being the travel nerd that I am, I was mostly trying to figure out where on the spectrum this hotel falls. Looks like they’re targeting the business traveler, although that could be a bit clearer. A lot feels reminiscent of Westin’s Refresh theme. The grab & go food options, free internet, and welcoming common areas seems very similar to Hyatt Place, aLoft, and some newer Four Points properties.
Right now there are only two locations — one in Norwalk, CT and one closer to me in Rockville, MD so I might have to check it out when it opens later this month.
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