Is United’s 1K Gift Pretentious or Awesome? Or Both?

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I came home Friday to find a small slightly squishy package from United.

United 1K gift

I was intrigued and eagerly opened it up to find a (fairly attractive) gold colored handle wrap with the explanation:

United 1K handle wrap
You’re among our best customers, and the enclosed MileagePlus handle wrap as a token of our appreciation…it will help you identify your luggage quickly — especially when locating gate-checked, green-tagged bags on the jet bridge — so you can be on your way faster.

United 1K handle wrap close up

Now the handle grip can’t compare to the  Tiffany vases that Delta sent new Platinum Medallions 4 years ago, but it’s still a very nice gesture and actually kind of practical. And then I started picturing scenarios on the jetway when multiple people (who may or may not have been sitting in first class) all have gold bag tags. Not terribly subtle, but then again I’m someone super proactive about getting that orange priority tag on my checked bags. 🙂

So what do you think? Is this a good way to help frequent flyers get on their way faster?


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  1. Joy Kenen

    June 30, 2013 at 8:53 am

    Now that United has added for 2014 a Minimum Dollar Spending quotient to obtain any kind of status, you can bet that in the future, those gold tags WILL be worth something. The minimums to obtain Premier 1k will be 100,000 miles and $10,000. The other airlines are probably going to fall in line after UA if they haven’t already, and the hotels as well. Within a year those tags will help you a LOT.

  2. Joy Kenen

    June 30, 2013 at 8:56 am

    On second thought… given that a lot of people will be washed out of 1K within a year or so, do you think this might be a bone that they are throwing to them? If so, it’s a stinky one.

    • Keri Anderson

      June 30, 2013 at 3:01 pm

      I certainly hope it’s not a way to placate us! Because you’re right, that’s pretty bad. I’d like to think it’s just a random gesture, and since there’s no way I can requalify for 1K for 2015, I’ll be moving over to the dAArk side (as calls it) 🙂

      • Anonymous coward

        June 30, 2013 at 6:09 pm

        Don’t kid yourself, AA will be adding revenue requirement within a year, probably for 2015 status year.

  3. Food Wine and Miles

    June 30, 2013 at 7:19 pm

    Mine hasn’t shown up yet 🙁

  4. Ezra Gildesgame

    September 18, 2013 at 3:07 am

    > since there’s no way I can requalify for 1K for 2015

    You can wave the PQD spending requirement when qualifying for 2015 if you spend $25k on your United card from Chase in 2014 per :).

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