Is United’s 1K Gift Pretentious or Awesome? Or Both?

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I came home Friday to find a small slightly squishy package from United.

United 1K gift

I was intrigued and eagerly opened it up to find a (fairly attractive) gold colored handle wrap with the explanation:

United 1K handle wrap
You’re among our best customers, and the enclosed MileagePlus handle wrap as a token of our appreciation…it will help you identify your luggage quickly — especially when locating gate-checked, green-tagged bags on the jet bridge — so you can be on your way faster.

United 1K handle wrap close up

Now the handle grip can’t compare to the  Tiffany vases that Delta sent new Platinum Medallions 4 years ago, but it’s still a very nice gesture and actually kind of practical. And then I started picturing scenarios on the jetway when multiple people (who may or may not have been sitting in first class) all have gold bag tags. Not terribly subtle, but then again I’m someone super proactive about getting that orange priority tag on my checked bags. 🙂

So what do you think? Is this a good way to help frequent flyers get on their way faster?


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Heels First is the travels and tribulations of two twenty-something frequent fliers jumping into the world of travel. Join Keri and Jeanne as they tackle mileage runs, elite status, and of course–the perfect travel accessories.




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