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Quick Tip: How to Identify Fake Reviews on Amazon, TripAdvisor & Yelp
My work and travel schedule means most of my Christmas shopping is done online. And if you haven’t jumped on the cancel-Amazon-Prime-bandwagon, then like me, you’re probably sorting through your options on Amazon right now trying to figure out which of those high ranked products are actually legit.
I discovered Fakespot last year and it’s helped immensely. You just copy and paste your Amazon URL and search. They analyze the reviews and give the product a grade school rating — A through F — based on how many of the reviews they think were fake.
Amazon product:
Fakespot’s take:
They look for suspicious patterns, incentivized reviews, etc. It’s not foolproof, but when an unknown brand with a 4* review from over 3,000 customers gets an F, you know something is up. I will also note that when it comes to electronics, buying unknown brands is a big risk anyway. For me, this is particularly useful when tracking down products I’ve come across on my travels.
Fakespot also analyzes Walmart, Yelp, and TripAdvisor. I think it’s a little easier to spot fabricated reviews on Yelp and TripAdvisor, but handy to have.
Hope this helps! Feel free to share your own tips below.
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