Quick Tip: How to Identify Fake Reviews on Amazon, TripAdvisor & Yelp

My work and travel schedule means most of my Christmas shopping is done online. And if you haven’t jumped on the cancel-Amazon-Prime-bandwagon, then like me, you’re probably sorting through your options on Amazon right now trying to figure out which of those high ranked products are actually legit.

I discovered Fakespot last year and it’s helped immensely. You just copy and paste your Amazon URL and search. They analyze the reviews and give the product a grade school rating — A through F — based on how many of the reviews they think were fake.

Amazon product:

a comparison of a usb cable

Fakespot’s take:a screenshot of a blue box with a black cable

They look for suspicious patterns, incentivized reviews, etc. It’s not foolproof, but when an unknown brand with a 4* review from over 3,000 customers gets an F, you know something is up. I will also note that when it comes to electronics, buying unknown brands is a big risk anyway. For me, this is particularly useful when tracking down products I’ve come across on my travels.

Fakespot also analyzes Walmart, Yelp, and TripAdvisor. I think it’s a little easier to spot fabricated reviews on Yelp and TripAdvisor, but handy to have.

Hope this helps! Feel free to share your own tips below.

Full Disclosure: I may receive affiliate credit from links in this post or on this site which will help fund my travels. Thank you for your support!

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  1. Hey Keri, is there any reporting mechanism beyond this? There’s a “resort” in Scottsdale I’ve long suspected of utilizing fake reviews on Tripadvisor and Fakespot just graded it a D. Is there a means of spreading the word?

  2. Hi Keri – Found this looking for people talking about Fakespot. In the same vein as free tools to help understand Amazon reviews, I’ve just completed a free tool myself.

    It’s here: nathandax.com/amazon-sentiment-tool

    It’s a natural language processes tool, which translated to normal English means it helps you find out what people actually think about an aspect of the products in question. 🙂

    If you’re interested, here’s a 2 minute video explaining how it works on the tool’s main page.

    I’m trying to generate some awareness of it, and if you think it’s interesting/helpful, would you be open to adding a mention to it in your post?

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